Episode Summary

In this episode of Inner Edison Podcast, Ed Parcaut sits down with Chad Link and Rob Brower for a conversation about entrepreneurship, disruption, and the story behind Swivel. Chad brings nearly twenty years of real estate experience, while Rob brings a strong background in technology and digital media. Together, they explain why they believe traditional real estate lead platforms have taken too much value away from the people actually involved in the transaction. The episode explores market cycles, startup thinking, industry frustration, and how a long-standing problem became the foundation for a new business vision.

• Chad explains how he entered real estate just before the Great Recession and learned through chaos
• Rob shares his background in coding, digital media, and business ownership
• The conversation explores the economics of referral fees and third-party lead platforms
• Chad explains why the lack of transparency around lead monetization bothered him for years
• Swivel was born from a desire to return more value to buyers, sellers, and agents
• Ed adds perspective on how agents helped build the very platforms that later became competitors
• The episode highlights how frustration and real-world experience often create the strongest startup ideas