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The pandemic changed the way people do business forever. 

Businesses that made solid revenues offline for decades were suddenly out of luck!

Savvy business owners moved their business online and learned on the fly. For some, it was their first time learning how to sell online. 

The steep learning curve meant a loss in profits. 

On the latest episode of the Inner Edison Podcast with Ed Parcaut, we talked about the steep learning curve of learning how to sell online.

We spoke with Pamela Wilson, an online coach that helps entrepreneurs and small business owners use their digital platforms to grow profits by creating an offer. 

If you want to learn how to sell online and create an offer that generates revenue while you sleep, stick around. 

How to Sell Online (in 6 Easy Steps)

While Pamela is something of an online business guru, she wasn’t always that way. 

After all, she started her business three decades ago — before the internet. 

In 2010, she began to move her business online, and that’s when she realized the problem many online entrepreneurs have when starting their online business. 

“They know how to produce content; They have expertise in a subject matter; They just don’t know how to create a high value offer that generates revenue.” 

In short, they still need to learn how to sell online, yet!

Pamela explains it perfectly, “If you’re not running a charity and you aren’t generating revenue, you don’t have a business.” 

Now, she’s on a mission to help mid-career professionals learn how to sell online by creating high value offers.

Her online training course, The Offer Accelerator, walks you through the process in six easy steps. 

STEP ONE: Market Exploration

In your first week you’ll examine your strengths to nail down a viable market for your business. 

Next, you’ll conduct market exploration to find out: 

• Your ideal customer
• The size of your market
• Pain points your customer wants to solve
• Other offers that exist in the market already

With this information, you’ll be ready to move to step two! 

STEP 2: Create an Offer Based on Your Strengths

After you’ve examined your strengths and your market in step one, it’s time to apply that knowledge to create a high value offer for your potential customers. 

You’ll also test your offer with your audience to pique their interest. 

STEP 3: Develop a Small Testable Offer

In order to not become paralized by the thought of making your offer perfect, we’ll develop a small testable one.

The goal is to get something out there and see how your audience responds to your offer. It’s the perfect prelude to step four! 

STEP 4: Earn While You Learn

As your testable offer is released to your audience, you’ll be able to see how people respond and get solid feedback about ways to improve it.

The best part — you’ll earn while you learn!

STEP 5: Evolve Your High Value Offer

As you gain insightful feedback from your audience, you’ll learn how to adjust and evolve your offer for better results. That’s another way to say earning more money!

It’s the beginning of learning how to sell online! 

STEP 6: Optimize! 

Once your offer succeeds, it’s time to optimize the messaging to increase your profits. 

The only thing to do after that is to apply the skill again and again for repeated success1 

Are You Ready to Learn How to Sell Online With a High Value Offer? 

Are you ready to take your online business to the next level and earn consistent monthly revenue? 

If so, it’s time to sign up for The Offer Accelerator with Pamela Wilson. 

She’ll teach you how to sell online with a high value offer. It’s a process you can use again and again! 

Are you looking for more great interviews about business, entrepreneurship, and more? Follow the Inner Edison Podcast with Ed Parcaut.