I had the pleasure of hosting Jonathan Rivera on the latest episode of the Inner Edison Podcast, and we tackled some fascinating topics about copywriting, face reading, and the importance of knowing your target audience.

Here are 3 key takeaways from our conversation:

1️⃣ Leveraging Tools: Jonathan believes that tools like GPT won’t eliminate copywriters; instead, they will empower them to handle more work efficiently. By using these services effectively, you can increase your productivity and handle higher volumes without the need for additional staff. It’s all about making good money and avoiding lean times in the industry.

2️⃣ Understanding People: Our discussion took an intriguing turn into the art of face reading. Ed’s friend Brian Galke has a remarkable ability to read faces and gain deep insights into people’s personalities. Focusing on others instead of ourselves can be incredibly beneficial in understanding and connecting with people. For instance, the shape of eyebrows can be indicative of certain personality traits, such as thinking about others first. Utilizing this knowledge in sales or any interaction can help you engage and connect with others effectively.

3️⃣ The Power of Podcasting: Jonathan’s journey into podcasting is an inspiring one. Initially, he used podcasting to build his brand online, but people started seeking his help with podcasting, leading him to turn it into a business. What started as a real estate training business transformed into an agency, allowing him to help people on a broader scale. His story reminds us that we can explore new avenues and find our purpose beyond what we initially set out to achieve.

So, whether you’re in the realm of copywriting, sales, or simply looking to expand your knowledge on leveraging tools and understanding people, this episode has something for you. Tune in to the Inner Edison Podcast now and unlock insights that will empower you to thrive in today’s content revolution!