Join Vincent Weberink as he sits down with Dr. Katrina Mitchum to explore the art and strategy behind effective online course creation. This insightful episode covers the common pitfalls of digital courses and offers actionable advice for aspiring course creators looking to build valuable, engaging content.

• Finding Katrina Mitchum:
  Katrina can be found on LinkedIn as the only Katrina with a “C” Mitchum, and also through her business, CM Learning Design. Her YouTube channel is “Course Creator Playbook.” 00:19, 38:03
• The State of Online Courses:
  Discussion of why so many online courses fail to deliver value and the importance of a structured, purposeful learning path. 01:42, 03:00
• Course Creation Best Practices:
  • Start with the learner’s “why” and design for their end-goals
  • Use instructional design processes without overwhelming jargon
  • Perform regular audits to identify sticking points and improve learning experience 05:18, 06:01
• Understanding and Engaging Course Participants:
  • Break down complex material into manageable steps
  • Always explain the reason behind every task to avoid the “busy work” trap
  • Successful education is about action and implementation, not just information dump 07:15, 13:13
• Tools, Tech & AI in Learning:
  • When to use video, audio, or text depending on your learners’ needs and lifestyles 21:22
  • How automation and AI bring both benefits and complications to digital content 10:26, 11:01
• Market Research and Course Improvement:
  • Research your audience before building a course
  • Continuously gather feedback and iterate to meet real learner needs 23:13, 24:05
• Monetization and Course Business Strategy:
  • The benefit of communities around courses
  • Why implementation-focused design trumps information overload
  • The importance of starting small and building collections or pathways rather than a single massive course 24:24, 26:13