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Comedy is a universal connector. 

It’s been used for centuries to help people heal during challenging times and celebrated during periods of great prosperity. 

Perhaps it’s only fitting that Shelby Dash and Kristina Clifford used their comedy to start a business.  They seized an opportunity during one of the most challenging moments in recent history — the COVID lockdown.

On the latest episode of the Inner Edison Podcast with Ed Parcaut, we discussed challenges they faced as comedic actresses. We also discussed how they used COVID to expand their comedic talents into an entrepreneurial adventure. 

Shelby & Kristina shared their journey of throwing their comedic hats into the entrepreneurial ring. They also shared how their unique brand of comedy helped them take control of their financial destinies when performing comedy in clubs wasn’t possible.

Rising Above Circumstance

It’s safe to say that entrepreneurs think differently. 

Shelby and Kristina are no different. Instead of falling victim to a worldwide pandemic, they used that time to fill a void in the marketplace. 

Rather than feeling defeated by the challenge of imposed lockdowns, they found a way to bring comedy into homes worldwide through comedic commercials for major brands. 

While their salary was halted during the lockdown, Shelby and Kristina pivoted to use their transferable comedic skills to market brands online. 

They started Take2Content, a social media video marketing agency that focuses on creating the funniest commercials in the industry. 

Going, Full Force!

Since 2015, Shelby & Kristina have posted comedic videos online for fun.

However, once the pandemic hit, they saw it as an opportunity to transfer those skills to video marketing. 

They started reaching out to ad agencies and businesses. In no time, they landed their first client — a YouTube ad agency based out of Sweden that gave them a lot of recurring work. 

From there, it spread like wildfire, and they’ve shifted gears to become a full-service social media video advertising company. 

A Full-Service Video Advertising Company is Born

Since they already had all the tools for production, writing, and editing, they applied them to their business. 

From the success of their first clients, they were able to position themselves as a unique social media video advertising company. 

Between their first big wins and their press coverage, they were able to become experts in providing comedy in your marketing. 

If your brand or business is looking for playful social media video ads, Shelby & Kristina are perfectly positioned to guide you through the process. 

So What is the Process?

Whether you’re an influencer, a small business, or a popular brand, Shelby & Kristina make the process simple. 

Dream It

First, you’ll discuss your vision through a 30-minute discovery call. From there, Shelby & Kristina will put their creative heads together to brainstorm some ideas with you. 

Pitch It

Shelby & Kristina will select their favorite ideas and create a deck for a video conference pitch. Once everyone is in agreement with the vision moving forward, pre-production begins. 

Shoot It

Next comes the exciting part: writing, shooting, and editing your vision into a comedic marketing masterpiece. 

Shelby & Kristina will check in periodically to ensure the content matches your goals. 

Share it

With the finished product in hand it’s time to share your vision with the world. 

Together, they’ll help you navigate social media and even help you run your video as an ad if needed. 

Level Up Your Social Media Ads Today! 

If you’re ready for a completely different marketing experience, check out Take2Content! 

Just fill out their contact form to schedule your 30-minute discovery call. 

As always, for more great interviews about business, entrepreneurship, and more, please check out the Inner Edison Podcast with Ed Parcaut. 

Podcast interviews drop each and every week.