Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity