Welcome to another episode of the **Inner Edison Podcast** with your host Rob Anspach. In today’s episode, we have the pleasure of speaking with Barry LaBov, a distinguished expert on business differentiation and customer experience. Join us as we delve into valuable insights from Barry’s experiences with brands like Harley Davidson and BMW, and learn the secrets to business success and employee engagement.

Key Discussion Points:
1. **Harley Davidson and Brand Differentiation**:
– Barry LaBov discusses how Harley Davidson’s success isn’t about superiority over other motorcycles, but about the unique image, design, experience, and community they offer. He emphasizes the importance of maintaining distinctive features that set a brand apart.
2. **BMW’s Brand Strengths**:
– Rob Anspach shares his preference for BMW, known as “The ultimate driving machine”, and compares it to other luxury brands. Barry LaBov highlights BMW’s honest focus on driving capabilities and acknowledges areas for improvement like interiors.
3. **Customer Experience and Brand Perception**:
– Barry LaBov shares personal experiences with car dealerships and emphasizes the crucial role customer experience plays in shaping brand perception. Integrity and alignment with brand values are key to maintaining customer trust.
4. **Business Differentiation Strategies**:
– Barry LaBov delves into his book, “The Power of Differentiation”, stressing that success lies in creating a unique business experience rather than competing on price or minimal service issues. He shares practical advice on focusing on key strengths that resonate with customers.
5. **Pandemic Effects on Work Trends**:
– Rob Anspach discusses the shift towards remote and hybrid work due to the pandemic and the impact on employee engagement. Both guests observe trends in the job market and economic variations across regions.
6. **Entrepreneurial Insights**:
– The conversation touches on topics like understanding customer needs, effective communication, and learning from client feedback. Barry shares examples from his company, emphasizing the importance of employee pride and delivering valuable customer experiences.

Conclusion:
This episode of the **Inner Edison Podcast** is packed with insightful discussions on differentiation, branding, and customer experience. Barry LaBov’s expertise provides actionable advice for entrepreneurs looking to stand out in their industries. Don’t miss out on these valuable lessons from real-world examples!

Call to Action:
Barry’s Book**: Check out Barry LaBov’s book, “The Power of Differentiation”, available on Amazon.
Connect with Barry**: Visit Barry LaBov’s at barrylabov.com and company site labov.com, or connect with him on LinkedIn.