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Nothing is more powerful than a story of redemption. 

While everyone loves a winner, people identify most with the struggle. 

In a world where social media bends the reality of people’s lives, it’s refreshing to read a story about someone rising to the challenge. 

Our latest guest on the Inner Edison Podcast with Ed Parcaut believes in the power of personal stories.

As a PR & Media Expert, Liana Zavo helps CEOs and entrepreneurs articulate their vision through media sources to increase profitability and brand awareness.

In her latest book, B.E.P.I.C: Be Seen & Be Heard, Zavo shares five hacks to transform your life, find your unique voice, and leverage your authority to land media opportunities. 

During the podcast, she opened up about her transition from a teen mom to a media mogul and the acronym that helped her get there. 

Turn Your Belief Into Reality

The first letter in the acronym stands for the word BELIEF and our ability to use it to leverage your future. 

Anything in our life that has become a belief, whether negative or positive, has gotten there through repetition of thought. 

Before you can BE, you must be able to SEE. 

The power to visualize your perfect future and speak into existence your dreams helps build an ambitious and purpose-driven life. 

It is the foundation you use to build a positive life crafted through intention. 

Empowerment

A negative mind cannot produce positive results. 

Therefore the “E” in the acronym is all about personal empowerment. 

Daily affirmations are one of the most powerful ways to change your mindset. Some of the greatest thinkers of our time promoted the power of daily affirmations.

Each positive affirmation is like a seed planted and nurtured daily until it becomes a belief. 

Personal Satisfaction

Moving from inside work to outside work, personal satisfaction is about establishing a brand that matches the reality you desire. 

You’re not only speaking your desire to BE within yourself but also out to the universe through your branded message. 

As you can see, your personal satisfaction builds off the habits that came before. 

During this stage, you learn to cultivate your unique voice. 

Inner Voice

As you begin to build your personal brand, you’ll use reflection and meditation to find your inner voice. 

The inner voice is all about becoming centered and discovering the inner space within you. 

As you learn to listen to your inner voice, you’ll begin to solidify your unique voice to enhance your personal brand. 

This will help you distinguish your message from others in the world and build authenticity. Not only will it help your business but also your daily interactions. 

The power of authenticity comes from inside and is cultivated through the solitude of listening to your inner voice. 

Courage

Once you’ve started to understand your creative genius, it becomes easier to lead with courage. 

Through your belief in yourself and your own potential, you can begin to ask new questions like:

• How can I make a difference?
• How can I make an impact?
• What habits are needed to make these things happen? 

By learning to ask yourself bigger questions, you’ll find the courage to live a bigger life. 

You’ll learn to feel comfortable with testing your comfort zones in order to grow and evolve, both personally and professionally. 

Be Seen & Be Heard

Are you looking to increase your visibility, profits, and your brand? 

Zavo Media can help! 

We have a team dedicated to moving you forward, whether you need digital marketing or advertising, website development, media and PR help, or branding and product launch services.

Don’t need the help? No problem! Check out our What Makes a Woman Podcast or join our Million Dollar Woman Club for daily inspiration. 

As always, if you’re looking for more great interviews about business, entrepreneurship, and more, please follow the Inner Edison Podcast with Ed Parcaut.