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Are you struggling to stand out from larger competitors in your space?

Do you still think it’s impossible to avoid the shadow of major brands and find a way to make a breakthrough? 

If so, the latest episode of the Inner Edison Podcast with Ed Parcaut was meant for you. 

We sat down with Colt Briner, a marketing and branding specialist with over twenty years of experience turning the small brand into a market dominator. 

As his business name, Scrappy AF, would suggest, he employs some outside-the-box thinking to marketing to propel mid-stage startups and create significant growth to capture market share from industry incumbents. 

You don’t have to suffer at the bottom, but you need the ingenuity to stand out. Colt helps his clients build a roadmap that not only drives their brand but helps define their purpose. 

Here’s what he had to say on the topic. 

The Telltale Signs You Need Help

In Colt’s experience, many business leaders will start to get the instinct it’s time to branch out and step up their game. 

They may notice these telltale signs: 

• You’re getting moderate results from your marketing efforts
• You’re getting outstripped by incumbent competitors and other startups
• You have an impulse to want to spend more money on marketing to catch up
• You’re missing the strong strategies or tactics that will get you further with the same money

Colt specializes in helping companies build a roadmap to get the most out of their marketing dollars. He can help you build a plan to use your marketing budget wisely.  

If you’re noticing any of these signs, it may be time to get scrappy. 

The Process: Building a Bridge Between Marketing and Sales

Colt believes having a killer marketing plan alone isn’t enough. In order to get the most out of your marketing dollars, you need cohesion between your marketing and sales teams. 

That starts with a conversation. 

During that conversation, he asks: 

• What’s working and what’s not? 
• What tools do you need to execute efficiently? 
• Where do conversations fall short? How can you be supported? 
• Where do you need more collateral or great video material for customers?

Colt believes that part of the success of Scrappy AF starts with building a marketing and sales pipeline that speak the same language, thus increasing conversion rates and sales.

While Colt admits, rivalries between marketing and sales are expected in healthy companies every day, getting sales and marketing teams on the same page makes it easier.    

Don’t Be Afraid to Use Your Creativity.

Colt believes that one thing that holds great companies back from stepping into their greatness is a timidness towards creativity. 

If you look at all the great companies, you’ll find one unique advantage, they were bold enough to be creative. 

Colt believes everyone can be creative. It’s just most companies believe they can’t be. In Colt’s words, he believes nothing is pure genesis. Everything new has been created over again in a new way. 

Take the time to see how others are creating things, and you’ll notice it’s just the culmination of many ideas to create a new strategy, product, etc. 

Don’t shy away from creativity. 

Need help?  Scrappy AF has a team of creative people ready to lend a hand. 

Want to Enhance Your Brand? 

For over two decades, Colt Briner has been helping startups gain competitive leverage through unique marketing strategies. 

He’ll help you build a roadmap towards spending your marketing dollars wisely with excellent results. 

It’s the exact strategies he’s used to propel mid-stage startups to unicorn status. 

If you think it’s time for a brand upgrade, contact Scrappy AF today.

As always, if you’re looking for more great interviews from the world of business and entrepreneurship, please follow the Inner Edison Podcast with Ed Parcaut.