Coach Micheal Burt; Everyone Needs a Coach

person-iconby Ed Parcaut calender-icon26 Jan, 2021

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On our last installment of The Inner Edison Podcast, we had the distinct pleasure of talking with Coach Micheal Burt. Over the past thirty years, he has guided teams and individuals to greatness both in athletics and business.

Coach Burt started his career in coaching at the age of fifteen, and by the age of 22, became the youngest head coach in Tennessee. He got the opportunity to coach at the second-largest high school in the state and turned the program into a national powerhouse, winning four basketball conference championships and one state title.

Coach Burt’s message is simple: everyone needs a coach. During our interview, he talked about the value of coaching, and how it can help you find what he calls your “prey drive”. Read on to learn more about the powerful insights Coach Burt has learned about coaching.

Coach Burt Has Coached All Walks of Life

Coach Burt firmly believes in practicing what you preach. So in the spirit of his mantra “everyone needs a coach,” he has taught all walks of life.

He spent four years coaching maximum security offenders in the prison system. He’s coached professionals from doctors to mortgage reps to bankers to insurance agents to millionaires. It was during these coaching sessions with so many different people that he started to notice trends in each individual he coached.

Since then, he has spent years writing books about those trends to help people raise their level of individual competitiveness, drive, and intensity. He has coached companies and high-asset individuals to raise their level of success.

Today, Coach Burt runs a successful multi-million dollar coaching business called Monster Producer where he coaches people of all walks of life to find their greatness.

Why Everyone Needs a Coach

During his thirty years of coaching, Coach Burt has discovered a few trends the people and businesses commonly share. Having an understanding of these trends, he is able to quickly diagnose what an individual or business needs to raise their game.

On a Personal Level

Coach Burt has found success by looking at trends. When it comes to people on a personal level that have hit a roadblock, he states it usually depends on four things:

  • Knowledge
  • Skill
  • Desire
  • Confidence

From his years of coaching, he has come to understand that when people struggle to reach the next level of their potential, it’s usually one or more of these factors holding them back.

On an Organizational Level

Coach states that just like individuals have specific factors that hold them back from their greatness, so too do businesses. For businesses, the factors that hold them back appear to be more systems related. He states that businesses struggling to scale usually have one or more of these five factors:

  • Trouble explaining their service
  • Trouble with generating leads
  • Struggles with following up on leads
  • Struggles with extracting referrals
  • The owner struggles with becoming person of interest

As you can see, the organizational level can be a bit complex, but to Coach Burt’s trained eye, he can easily spot these issues to help businesses and organzations progress to higher levels of success.

Establishing Your Prey Drive

When individuals or businesses fix the one or more factors holding them back from their greatness, it leads to the activation of their prey drive. Coach Burt describes the prey drive as the human’s ability to see a goal and having the persistence and intensity to pursue it.

Coach recognizes three components of the prey drive:

  1. Activation
  2. Persistence
  3. Intensity

 

When you have these three components, your potential becomes boundless. This is what Coach Burt helps individuals and organizations realize.

Want to Learn More?

To learn more about the powerful effects of having a coach, or to learn more about Coach Burt himself, please visit his website and check out his latest book Everybody Needs a Coach: Isn’t It Time You Found Yours?

 For more of insightful interviews like this one, and to listen to Coach Burt’s full interview, please head on over to The Inner Edison Podcast.