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The post-COVID world has changed the world of work indefinitely.
Out of a challenging year came a lot of introspection. Employees started to wonder if the job they were killing themselves for was worth the effort.
It led to what some are calling “The Great Recession.”
Wherever you fall on The Great Recession debate, there’s no denying that it gave employees control over their lives again.
Another advantage of the post-COVID world is that it offered entrepreneurs a new opportunity to help people find their new path.
On the latest edition of the Inner Edison Podcast with Ed Parcaut, we talked about this new advantage for entrepreneurs and the opportunity to provide new solutions to new problems.
We spoke with Chellie Phillips, a content creator, author, and speaker who helps people learn to brand and position themselves whether they plan to work somewhere new or start their own business.
She shared her journey into entrepreneurship and how others can make the bold decision to become your own boss.
How Chellie Served a Need in Her Community
Chellie spent 25 years working in communications, marketing, and PR.
What she learned from that experience is that establishing a personal brand can help you move up the corporate ladder or land that perfect position.
After working as a sorority advisor at a local college in Alabama, she noticed that new graduates needed help to brand themselves to land jobs in their chosen field.
That led to the creation of Successfully Ever After, a course that helps new grads or those transitioning into new careers learn the skills to make them irresistible to hiring managers.
Successfully Ever After offers many benefits, including:
- How to present your unique skills to get recognized on your resume
- Interview techniques and the power of creating a branding statement
- Become a LinkedIn boss and learn how to promote yourself with your profile
- Workbooks, e-books, and templates designed to help you build success quicker
- How to build your personal brand throughout your career to become a thought leader
- Learn the skills and strategies to effectively deal with workplace dynamics and present leadership qualities
With the COVID crisis, Chellie fulfilled a need in her community by helping others learn how to personally brand themselves.
The Personal Branding Puzzle Explained
Your personal brand is what people say about you when you’re not in the room.
Chellie says it takes several pieces to create a cohesive personal brand.
For new grads, it’s about creating a perfect resume and cover letters that show your unique skills and attributes that make you the perfect hire.
A great resume and cover letter shows:
- The value you bring to the table
- What skillsets you bring that is an asset
- How you can use transferable skills in a new way
The other piece to the personal branding puzzle is the digital aspect of branding yourself. It’s often the most overlooked aspect of building a personal brand.
Thanks to the digital age, you don’t have to be just another employee.
You can play a vital role in your professional influence.
Chellie says the great thing about this is that the younger that you are, the better it is because you can grow it throughout your career.
Want to Take Your Brand to the Next Level?
Could this be the year you take control of your career destiny?
Whether you’re looking to move up in your company, branch out on your own, or transition into a new field, creating a personal brand is imperative.
Chellie has a whole suite of tools to help you no matter where you are on your career path.
Are you looking for inspiration on how to preserve and grow your personal brand? Check out Chellie’s books for professional advice.
If you’d just like to browse, she offers many free resources to get you started.
As always, for more great interviews about business, entrepreneurship, and more, please follow the Inner Edison Podcast with Ed Parcaut.