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While most people know that Google is the king of search engines, most people would be shocked to find out that YouTube is the second largest search engine in the world!
Think about it this way.
While you may go to Google for a question, if you’re wondering how to change a flat tire, you probably aren’t going to Google. You’re looking on YouTube!
While most people associate YouTube with one thing, videos, at its core, YouTube is a powerful search engine.
If you’ve spent any time on YouTube, you’ll probably notice one thing. YouTube is sneaky good at putting the right ads in front of you.
You may also notice that there are some you click past right away and others you watch for a while. Why is that?
We ventured into the question of just what makes an ad successful on YouTube?
Is there a way to game the system so that you can create winning ads from the beginning?
We spoke with Aleric Heck. He’s a YouTuber with over half a million subscribers, a marketing specialist, and the founder of Ad Outreach — a company that helps entrepreneurs learn how to leverage YouTube Ads and scale their business.
He discussed the three components of a high-converting YouTube Ad. Read on to discover how these three components can help you bring in consistent leads, sales, and revenue for your business.
1. The Hook
You should focus the first 30 seconds of your video on drawing in your viewer’s attention.
There are a few different types of hooks:
- Problem/Solution – introducing a problem and promising to offer the solution.
- Curiosity – gets them interested or curious about what’s to come next.
- Bold Statement – making a bold claim that excites your viewer to understand more.
Here is an example straight from Aleric:
“YouTube Ads beat Facebook Ads EVERY TIME! Let’s face it. The lead costs are going through the roof. Even when you have a winning ad, they’re almost impossible to scale. In this video, I will talk to you about the BLUE OCEAN of YouTube Ads and why they convert better than Facebook. Let’s dive in!”
After your hook, you should spend 1 to 2 minutes educating your audience about how you can help them.
It is where you present your viewer with the aha moment they’ve been looking for and offer a chance for you to help them.
There are many ways to educate:
- Use a whiteboard.
- Talk to the audience.
- Show them how to do something.
Whatever you choose, it must provide value to the customer. Once you’ve shown them how you can help them, you become a trusted advisor.
3. A Clear Call to Action
The last 30 seconds of your video should focus on providing a clear call to action.
Your call to action must simply state what you want the customer to do to move forward so you can help them.
There are several ways to do this:
- Go to a landing page.
- Book a consultation call.
Without a clear call to action, your customer can get confused, so it’s important to have a clear destination and a clear phrase that tells them exactly how to complete the next step.
Want to Learn How to Become a YouTube Ad Guru?
Now that you know the three components of a high-converting YouTube Ad, you have a choice.
- Do this yourself and spend several months (if not years) learning how to perfect this for your business.
- Learn not only the three components in greater detail, and learn how to position your video to target the right people at the right time for quick success!
If you have goals to build more leads, sales, or revenue this year, this course can help your business crush those goals starting today!
Not convinced? Check out these results!